This course is a must for those working or planning to work professionally in the field of horticulture. Participants will learn how to write a simple business plan, understand a team approach using subcontractors to a business advantage and ways to organize a business, from sole proprietor to incorporation (S-Corp, Inc., LLC). This course will cover dealing with employees, insurance, and tax write-offs. Learn the industry standards for markups on materials and labor, what the going rate is to charge clients, and how to cost estimate projects. Students will complete a cost estimate for a residential project—start to finish. The focus will be on staying small, lean, and smart and, finally, how to make a profit.
Instructor – Craig Okerstrom-Lang, ASLA, is a landscape architect located in Berkshire County. His vast business experiences ranges from public to private projects. He teaches a variety of programs for the botanical garden including graphic, design and business practices.