Privacy Policy

Commitment to Your Privacy and Security

Because we gather certain types of information about our users, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. The following policy is intended to explain how your personal information will be treated as you make use of our site. Personal information includes your name, street, and email addresses, billing information, click-through activity, and any other information you may provide here. This policy may change from time to time, so please check back periodically. By using the Berkshire Botanical Garden website, you consent to the data practices described in this statement.

Information Berkshire Botanical Garden Gathers and Tracks

Berkshire Botanical Garden Online Shopping Cart

The BBG online shop secure server software uses industry-standard Secure Socket Layer (SSL) encryption technology, which is among the best software available to safeguard online transactions. As it travels over the Internet, your personal information, including credit card number, name, and address, is encoded by SSL so that all transactions are secure. If you prefer, you may also place your order by phone at 413-298-3926.

When you order a product online, we need to know your name, billing and shipping addresses, telephone number, email address, and credit card information to process your order. Your credit card information will be used only as needed to process your transaction. So that we can track your order, we will retain your order information for our records. BBG does not sell, rent, or otherwise exploit in any way the customer information collected in this process.


A cookie is a small piece of information that a server can place in a browser to later identify the browser. The primary purpose of a cookie is to save you time. When used with an online shopping system, a cookie allows the server to identify the user and keep track of what has been ordered. This is the only instance in which BBG uses cookies. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a Web server in the domain that issued the cookie to you. A cookie is simply a line of text in a file.

BBG eNews

We offer a free electronic newsletter to users. BBG gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. The information collected here is used solely for the purpose of the newsletter. BBG does not sell, rent, or otherwise exploit in any way the email addresses of eNews subscribers and recipients.

BBG Membership Emails

Periodically, BBG’s Membership Department sends out information regarding membership renewals, benefits, public events, and important Garden news or information. Members’ email addresses are collected through forms that are filled out by the members. Users may remove themselves from this mailing list by following the instructions at the bottom of every email dispatch.

Feedback Forms

There are several places on the BBG website where users can send questions or comments to BBG. The information supplied in these instances is used solely for the purpose of the inquiry, and this data is not stored or used elsewhere.

Traffic Logs

BBG tracks user traffic patterns throughout the site. However, we do not correlate this information with data about individual users. BBG does break down overall usage statistics according to a user’s domain name, browser type, and MIME (data) type by reading this information from the browser string (information contained in every user’s browser).

BBG sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don’t like, based on traffic in those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.



Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personal information from anyone under the age of 13 without requesting parental consent.

Revisions to Our Privacy Policy

Please note that BBG may revise its privacy policy at any time. Such revisions may arise in response to changes in the law, policy, our site, or other factors. We encourage you to periodically visit this page to review our most current policy.

Contact BBG

If you have any further questions or concerns about BBG’s privacy policies and use of personal information, please send them to the Website Manager.

Come Learn

Connect With Us

or Sign Up for our Newsletter

Berkshires In Bloom


Be A Force Of Nature